Wednesday, September 19, 2007

Sustainability is bad

The blog Good things to Eat comments on the new trend of sustainable luxury.
There's a vile new trend of "sustainable luxury" blemishing our so-called civilization, perpetuating our fantasy of cake that is both had and eaten.

Most of what the first world does is "sustainable," meaning it can go on and on. We have enough money and weapons to ensure that we can continue having more than our share of everything for as long as we want it. It can and will be sustained--at a cost to everyone else.

But that aside...

The idea of sustainable luxury presumes, first of all, that luxury is something essential. Absurd--the very definition of luxury is excess, something beyond what is needed. Spa-sellers and foot-rubbers have taken advantage of the purposeless feeling that comes with having too much by birthright to convince us that we need a weekend in a soaking tub, a nice hot wrap in a banana leaf. We don't. We don't need grand hotels, beachfront condos, jumbo jets or foie gras. They're luxury--in fact, they are gluttony.

Read is all HERE

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